We created MyMatches to create added value to the matching report with the goal of helping you sell more, not less. However, if you are using Program 1, you need to take this new feature into consideration when establishing your pricing.Pricing Strategy Alert for Program 1
If you are planning on using Program 1, please be aware that any student buying just one of their reports will be able to see all their matches by going to MyMatches, and they will also be able to re-print both reports from our website. Therefore, if you are running Program 1, you should adopt a pricing strategy that encourages students to purchase BOTH reports.
One approach is to charge a higher price for buying the first report, and a nominal price for the second report (for example: buy one for $2.50; or get both for $3.00). Remember, your out-of-pocket cost for an UNSOLD report is only 10 cents, so you don't have to raise your price for the first printout by very much to cover your cost. Of course whatever you charge is strictly up to you and will be dictated by the economics in your region.
We created MyMatches to create added value to the matching report with the goal of helping you sell more, not less. However, if you are using Program 1, you need to take this new feature into consideration when establishing your pricing.